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Showing posts from December, 2011

Dumb, Dumber and Marketing

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I rarely feel the urge to rant on a blog. Actually, I rarely feel the urge to rant full stop.In a nice gentle way I have vines, winemaking and cider to write about . If people are interested then that's lovely but I suppose that I write the stuff mostly as my way of recording what changes on the farm.As a middle aged Englishman I obviously have an inbuilt genetic hatred of people who throw litter out of car windows and of people that queue jump but that's unavoidble.
In my day job I get to write quite a lot of copy for products whether it's for back labels, websites or press releases. I enjoy it but there are those lazy lazy words and phrases that you could so easily slip in to save having to use a single brain cell, it's so tempting but you know that you would feel ashamed and unclean afterwards.
Authentic - as in, Authentic Italian Pizza produced in Germany/Ireland
Edgy -   any product aimed at middle aged people trying to believe that they are cutting edge as in Thi…