Dumb, Dumber and Marketing
|Solutions to what exactly?|
In my day job I get to write quite a lot of copy for products whether it's for back labels, websites or press releases. I enjoy it but there are those lazy lazy words and phrases that you could so easily slip in to save having to use a single brain cell, it's so tempting but you know that you would feel ashamed and unclean afterwards.
Edgy - any product aimed at middle aged people trying to believe that they are cutting edge as in This Premium Foccacia Slicer has Edgy Italian design.
Cutting Edge - Edgy for Top Gear viewers.
Premium - Cheap but with more Alcohol, Fat, Sugar ( delete as appropriate)
Crafted - Made by the millions by Robots.
Hand Crafted - Made by Robots and packed by a Robert.
Passionate - I have honestly seen "We are passionate about toilet and personal hygiene products"
Innovative - Same product, new pack.
Excellence - Ordinary. The phrase "Excellence as Standard" gives 153 000 000 results on Google.
Best Practice - We adhere to a strict set of rules and have no imagination or flexibility.
Mission Statement - All of the above rearranged in random fashion.